Fair Food Marketing

CONSUMERS

Two longtime Fair Food allies from New Jersey below, who have been calling for Fair Food since they can remember, find a poster in a nearby Stop & Shop grocery store while out with their Dad.

Two longtime Fair Food allies from New Jersey below, who have been calling for Fair Food since they can remember, find a poster in a nearby Stop & Shop grocery store while out with their Dad.

Today, after over a decade of marching alongside farmworkers, longtime Fair Food allies are finding the fruit of their own labor posted by the tomato stand or greeting them right at the entrance to their neighborhood store.  The Fair Food Label, launched in October of 2014, also offers the opportunity for millions more consumers to learn about this groundbreaking model for protecting farmworkers’ fundamental human rights.

Look for the Fair Food Label in Whole Foods, Giant and Stop & Shop.  If you don’t see the label, ask your local supermarket to bring Fair Food to their aisles.

Get Involved

 

BUYERS

Ahold_POS_NJ_1_sm

A Stop & Shop customer in Teaneck, NJ browses produce alongside a brand-new Fair Food Program point of sale display. FFP posters and in-store radio ads appeared in Giant and Stop & Shop stores across the Northeast in December 2015.

In 2014, after four full years of implementation of the Fair Food Program, the Fair Food Label was released to the public to help shoppers identify which tomatoes come from ethical farms.  Today, Whole Foods, Giant and Stop & Shop have committed to undertaking ambitious marketing campaigns, in collaboration with the the Coalition of Immokalee Workers, to educate customers and promote retailers’ partnership with Florida farmworkers.

If your company would like to share the Fair Food label will customers, get in touch with the Coalition of Immokalee Workers.

Get in Touch

WHAT DOES THE FAIR FOOD LABEL MEAN?

The Fair Food label certifies that the product on which it appears was grown on a farm that maintains the highest level of protection for the human rights of the men and women who harvested the product.

MARKETING TEAM

PP_Logo