Today, after over a decade of marching alongside farmworkers, longtime Fair Food allies are finding the fruit of their own labor posted by the tomato stand or greeting them right at the entrance to their neighborhood store. The Fair Food Label, launched in October of 2014, also offers the opportunity for millions more consumers to learn about this groundbreaking model for protecting farmworkers’ fundamental human rights.
Look for the Fair Food Label in Whole Foods, Giant and Stop & Shop. If you don’t see the label, ask your local supermarket to bring Fair Food to their aisles.
In 2014, after four full years of implementation of the Fair Food Program, the Fair Food Label was released to the public to help shoppers identify which tomatoes come from ethical farms. Today, Whole Foods, Giant and Stop & Shop have committed to undertaking ambitious marketing campaigns, in collaboration with the the Coalition of Immokalee Workers, to educate customers and promote retailers’ partnership with Florida farmworkers.
If your company would like to share the Fair Food label will customers, get in touch with the Coalition of Immokalee Workers.